There’s something uniquely satisfying about peeling back the layers—not just in design, but in craftsmanship. Especially when what lies beneath is a hand-knotted carpet—a work of art tied together knot by knot, thread by thread.
At Rugs by ARS, we don’t just manufacture carpets—we craft legacies. From the first twist of premium wool to the final trim of the pile, our luxury handmade rugs are created with obsessive precision and passion. No shortcuts. No machines. Just hundreds of thousands of knots—each one tied by hand, each one telling a story that lives in your space.
Welcome to our InsideOut series, where we unravel the magic woven into every Rugs by ARS hand-knotted carpet.
The Foundation: Where Craftsmanship Begins
Every masterpiece needs a strong base, and for us, that’s the loom. We begin with tightly stretched warp threads, the vertical backbone of the rug. These are interlaced with horizontal weft threads, locking in the structure and supporting the eventual pattern. It’s meticulous, measured, and the very soul of traditional rug making.
This isn’t just rug construction—it’s storytelling through threads.
The Craft of Knotting: Pure Handwoven Precision
Here’s where the artistry really comes to life. Each hand-knotted carpet is crafted using premium wool, silk, or a blend of both, with some pieces boasting up to 1,000 knots per square inch. That’s the level of detail we’re committed to—the couture of carpet weaving.
Our seasoned artisans, many of whom have been weaving for decades, tie each knot with rhythmic precision—like muscle memory passed down through generations. At Rugs by ARS, we don’t just preserve this ancient art—we perfect it.
The Talim: A Secret Language of Design
The beauty you see in our rugs isn’t printed or stenciled. It’s encoded. Using a “Talim”—a traditional, hand-drawn chart—each knot is mapped like a coded message. Think of it as the blueprint for elegance, guiding every artisan knot by knot. It’s a language only the skilled can read—and the floor never forgets.
Finishing Touches: From Loom to Luxury
Once the surface is fully knotted—a process that can take anywhere from a few months to a full year depending on complexity—the rug is cut from the loom. It’s then sheared to reveal its final texture, washed for softness and clarity, stretched for precision, and hand-finished at the edges.
What emerges is not just a rug—it’s a signature of artisanal mastery.
Where Tradition Meets Contemporary Design
At Rugs by ARS, our mission is to balance tradition with innovation. While our techniques are time-honored, our designs are anything but predictable. We explore modern layouts, bold palettes, minimalist medallions, and experimental textures—proving that luxury hand-knotted rugs can be both rooted and revolutionary.
Style That Grounds the Room
Whether under a cane daybed, beside a Scandinavian coffee table, or in a sleek entryway, a Rugs by ARS hand-knotted carpet is more than decoration—it’s an anchor point for luxury interiors. These aren’t fast fashion pieces. They’re timeless investments in beauty, craftsmanship, and culture.
Every rug we produce is a reflection of the slow design movement—crafted with purpose, made to last, and designed to evolve with your home.
What Lies Beneath Your Feet Matters
So, the next time a guest steps into your space and their gaze drops to the floor, smile. Because beneath their feet isn’t just a carpet—it’s a masterpiece. A piece of India’s artisanal rug heritage, crafted by Rugs by ARS, and now, woven into the story of your home.
Experience the Craft of True Luxury
Explore the world of hand-knotted carpets at Rugs by ARS—where heritage meets design, and tradition is transformed into timeless elegance.
